As many businesses strive to move to global scale, cultural awareness plays key role in ensuring the success and sustenance of any global business. Some of the key points relating to culture and global business are cultural awareness and good negotiating team with good knowledge of business etiquette.
Cultural awareness: it is simply been able to adapt to changing attitudes about global cultures (multi cultures) and different ways of living. It also can be best explained as accepting and adapting to the cultures of others while you have full awareness of your own culture (online ventures, 2014). Cultural awareness helps in every business activities as it a major determinant in decision making, negotiating, communication, employee motivation, production, distribution strategy and customer relationship. Everyone wants to be respected and valued and to rightly value anyone linked to any business, respecting their culture its the first step because their culture reflects their beliefs, religion, values, mindset, customs etc.
Good negotiating team with good business etiquette: good negotiators with proper knowledge of business etiquette will help push any business to global scale. In promoting any business to international standards, there is always a problem of cultural differences which is a key deterministic factor in the success of any multinational organization. Accepting the culture of others while still holding onto your own will help promote business to a global level. Also, ethnocentrism should be avoided in businesses so as to fully understand the importance of cultures in promoting business (Mason & sanjyot, 2011). Culture influences business activities and its impacts determines the business in different ways as ; pace of business, business marketing, sales and distribution, managing employees/projects, decision making and negotiating and business protocol ( Mason & Sanjyot, 2011) In conclusion, the success of any business dependent on cultural awareness.
For every multinational organisation to effectively operate and be sustainable in any region of the world, there are so many considerable factors that can ensure its growth and sustainability. Also in a region as Asia, there are so many challenges any multinational must encounter which are; communication, culture and understanding, strategy and structure, corruption and compliance (Mark.B, 2015).
Communication, culture and understanding
For any multinational organisation to effectively operate in any region (Asia) there is a great task in communication, understanding their culture. Good communication and cultural awareness is very vital in the organisational activities. Communication and culture awareness is a major determinant of any business growth, it helps in business regulation, production or service delivery, distribution, decision making, customer relation and organisational sustainability, communication is the currency of negotiation (Emem 2012).
Asia as a region comprises of different languages, beliefs, customs, religions, traditions and laws, language is one of the more conspicuous expression of culture (Edward Hall, 2012).
Proper understanding of communication expression, culture in Asia will help foster multinational organisations and promote their business. Same ways of communication in different regions means different things, for example, the word “revert” in American means “go back to previous existing conditions” but in Indian it means “to get back to someone” (Edward Hall, 2012) therefore it is highly important to study how language impact communication so as to avoid the use of offensive words in business.
In Asia, they believe doing business is about relationship and not transactions, there are high emotion attached to transactions as their business run smoothly when there is an in-depth understanding of their culture and regional familiarity (Mark. B, 2012).
Strategy and structure
The strategy and structure of and region is determined by their culture belief, mindset, idea, religion, laws etc. many multinational organisations see the business environment of their home country beginning of business failure (Mark. B, 2015). The market strategy in China, India, and Indonesia is completely different and there is no uniformity in Asia market rules or models and this is a major problem for multinational organisations in Asia. The complexity of the structure and strategy of business in Asia is very large and this complexities are determined by their culture belief in which the laws guiding different parts of Asia are made. Asia has different histories, laws, languages, culture which are the reasons why Asia strategy and structures are different in business operations.
Corruption and compliance
Asia as a large region for doing business has strong law against corruption and they strive to maintain strict adherence and compliance of the laws guiding the operation of businesses in the region. The laws are made to promote their culture and made from cultural beliefs and awareness of regions belief, mindset, education, values, customs, idea and behaviour. Multinational organisations needs to completely desist from corruption of any such and fully comply with the laws and rules guiding business. Multinational organisations are forbidden from offering anything of value to a government official, political party or party officials with the intention to influence the person or gain advantage of obtaining or retaining business (Ravi. B, 2013).
For any multinational organisation to succeed in Asia, there is a need to study and comply to the laws guiding business operations as normal business promotion strategy in other regions may be termed corrupt practices in Asia, for example, in America companies send their brands to notable people in power as presidents and those in power so as to help promote their brand and this is termed corruption (bribery) in Asia.
In conclusion, cultural differences plays great role in regional businesses, the in-depth understanding of regional culture will help boost multinational business and also sustain its business irrespective of the region of operation.
Online ventures Blog, (2014, March 27), Cultural Awareness in Business [web log comment]. Retrieved from http://kwintessential.ch/index.php/en/blog/item/13-cultural-awareness-in-business
Mason, A. C, and Sanjyot, P. D. (2014). Challenges and Opportunities in International Business, Missouri: Saylor Press
Ravi, V. (2015), Confronting Corruption. Journal of Mckiosey and Company, Retrieved from http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-multinationals-can-win-in-india
Mark. B. (2015), Rising to the Challenges; why Multinational Corporation must better prepare for doing Business in Asia, Retrieved from http://www.odgersberndtson.com/en/observe/article/rising-to-the-challenge-why-multinational-corporations-must-better-prepare-for-doing-business-in-asia-8402/
Edward. H. (2012). Beyond Cultures, Retrieved from http://2012books.lardbucket.org/books/challenges-and-opportunities-in-international-business/s07-02-what-are-the-key-methods-used-.html
Source: https://www.academia.edu/24079024/Culture_and_Global_Business_CULTURE_AND_GLOBAL_BUSINESS
Cultural awareness: it is simply been able to adapt to changing attitudes about global cultures (multi cultures) and different ways of living. It also can be best explained as accepting and adapting to the cultures of others while you have full awareness of your own culture (online ventures, 2014). Cultural awareness helps in every business activities as it a major determinant in decision making, negotiating, communication, employee motivation, production, distribution strategy and customer relationship. Everyone wants to be respected and valued and to rightly value anyone linked to any business, respecting their culture its the first step because their culture reflects their beliefs, religion, values, mindset, customs etc.
Good negotiating team with good business etiquette: good negotiators with proper knowledge of business etiquette will help push any business to global scale. In promoting any business to international standards, there is always a problem of cultural differences which is a key deterministic factor in the success of any multinational organization. Accepting the culture of others while still holding onto your own will help promote business to a global level. Also, ethnocentrism should be avoided in businesses so as to fully understand the importance of cultures in promoting business (Mason & sanjyot, 2011). Culture influences business activities and its impacts determines the business in different ways as ; pace of business, business marketing, sales and distribution, managing employees/projects, decision making and negotiating and business protocol ( Mason & Sanjyot, 2011) In conclusion, the success of any business dependent on cultural awareness.
For every multinational organisation to effectively operate and be sustainable in any region of the world, there are so many considerable factors that can ensure its growth and sustainability. Also in a region as Asia, there are so many challenges any multinational must encounter which are; communication, culture and understanding, strategy and structure, corruption and compliance (Mark.B, 2015).
Communication, culture and understanding
For any multinational organisation to effectively operate in any region (Asia) there is a great task in communication, understanding their culture. Good communication and cultural awareness is very vital in the organisational activities. Communication and culture awareness is a major determinant of any business growth, it helps in business regulation, production or service delivery, distribution, decision making, customer relation and organisational sustainability, communication is the currency of negotiation (Emem 2012).
Asia as a region comprises of different languages, beliefs, customs, religions, traditions and laws, language is one of the more conspicuous expression of culture (Edward Hall, 2012).
Proper understanding of communication expression, culture in Asia will help foster multinational organisations and promote their business. Same ways of communication in different regions means different things, for example, the word “revert” in American means “go back to previous existing conditions” but in Indian it means “to get back to someone” (Edward Hall, 2012) therefore it is highly important to study how language impact communication so as to avoid the use of offensive words in business.
In Asia, they believe doing business is about relationship and not transactions, there are high emotion attached to transactions as their business run smoothly when there is an in-depth understanding of their culture and regional familiarity (Mark. B, 2012).
Strategy and structure
The strategy and structure of and region is determined by their culture belief, mindset, idea, religion, laws etc. many multinational organisations see the business environment of their home country beginning of business failure (Mark. B, 2015). The market strategy in China, India, and Indonesia is completely different and there is no uniformity in Asia market rules or models and this is a major problem for multinational organisations in Asia. The complexity of the structure and strategy of business in Asia is very large and this complexities are determined by their culture belief in which the laws guiding different parts of Asia are made. Asia has different histories, laws, languages, culture which are the reasons why Asia strategy and structures are different in business operations.
Corruption and compliance
Asia as a large region for doing business has strong law against corruption and they strive to maintain strict adherence and compliance of the laws guiding the operation of businesses in the region. The laws are made to promote their culture and made from cultural beliefs and awareness of regions belief, mindset, education, values, customs, idea and behaviour. Multinational organisations needs to completely desist from corruption of any such and fully comply with the laws and rules guiding business. Multinational organisations are forbidden from offering anything of value to a government official, political party or party officials with the intention to influence the person or gain advantage of obtaining or retaining business (Ravi. B, 2013).
For any multinational organisation to succeed in Asia, there is a need to study and comply to the laws guiding business operations as normal business promotion strategy in other regions may be termed corrupt practices in Asia, for example, in America companies send their brands to notable people in power as presidents and those in power so as to help promote their brand and this is termed corruption (bribery) in Asia.
In conclusion, cultural differences plays great role in regional businesses, the in-depth understanding of regional culture will help boost multinational business and also sustain its business irrespective of the region of operation.
References
Mason, A. C, and Sanjyot, P. D. (2014). Challenges and Opportunities in International Business, Missouri: Saylor Press
Ravi, V. (2015), Confronting Corruption. Journal of Mckiosey and Company, Retrieved from http://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-multinationals-can-win-in-india
Mark. B. (2015), Rising to the Challenges; why Multinational Corporation must better prepare for doing Business in Asia, Retrieved from http://www.odgersberndtson.com/en/observe/article/rising-to-the-challenge-why-multinational-corporations-must-better-prepare-for-doing-business-in-asia-8402/
Edward. H. (2012). Beyond Cultures, Retrieved from http://2012books.lardbucket.org/books/challenges-and-opportunities-in-international-business/s07-02-what-are-the-key-methods-used-.html
Source: https://www.academia.edu/24079024/Culture_and_Global_Business_CULTURE_AND_GLOBAL_BUSINESS
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